We believe playing makes life better.
To create a playful world through tennis for everyone.
We are what we believe.
It can start in the backyard with a ball on a string, because we believe happiness can be found in the simplest of things.
It can be a child’s passion to take up the game, because we believe in imagination.
It can be sharing our Open to inspire the world’s best, because we believe in excellence.
Or it can be advocating for inclusion and equality – in all its forms.
And it can be an Aussie girl or local boy staying grounded on the world stage, because we believe in humility.
But above all else, we believe in tennis’ ability to open us up.
Up to bigger hopes, better change and how we see the world and treat each other. And even in the fiercest of competition we never forgot it’s only a net that divides.
Because we believe playing makes life better.
We believe this more than anything.
Our values are at the core of how we live, work and play.