What is fundraising?

Fundraising is a systematic process designed to secure funds additional to a sport and recreation organisation’s operating budget. Fundraising is usually required in order to fund special activities such as:

  • Buildings
  • Innovative events/projects
  • New programs

A key consideration in fundraising is the efficency of the process.

  1. Establish needs (how will funds be used)
  2. Set objectives and budget (target amounts of funds and when)
  3. Develop strategies
  4. Priorities and implement strategies (use action plans)
  5. Monitor and adjust (strategies and targets)