Four Pro Tips to Help your Website Stand Out
Developing a stand-out website can be hard. This feature will give you the confidence to make some simple changes to your website to make it stand out.
6 August 2021 | Tennis Australia
Developing a stand-out website can be hard. This feature will give you the confidence to make some simple changes to your website to make it stand out.
The four things to help improve your website are:
Making sure your website stands out is all about building brand authority. But what is brand authority? Brand Authority is all about building a reputation of trust and expertise within the online community. When search engines like Google categorise the millions of websites on the internet, they prioritise brands with strong brand authority.
If you have strong brand authority, that means you are more visible on Google and other search engines. And with over 94% of consumers using Google Search as the first port of call in Australia, businesses should be doing what they can to feature as highly as possible on the search engine.
Usability refers to how straightforward your website is to use. How easy it is for consumers to find what they are looking for. And finally, how easy it is to enquire or book themselves in for whatever you are offering.
If you can structure your website in such a way whereby it is easy for customers to find what they are looking for, you will already be on your way to building strong brand authority.
Here are some quick tips to ensure the usability of your site is up to scratch.
Clear menu buttons the link through to up-to-date pages
Concise information on each page that informs customers and encourages them to take action.
Ensure you have a mobile-friendly website
Keep Bounce Rate down
Content on your website is crucial to building brand authority. Imagine your website like a news channel all about tennis coaching. Readers will want to find out new information, current events, and learn about different opportunities to play tennis. That means regularly updating your website with accurate and updated information as well as new content that will appeal to readers.
By doing this, Google will identify your site as a leading authority on a subject (in this case, tennis coaching) and prioritise it on a search.
Accurate and updated information
Create shareable content that your customers will be interested in
Use keywords in your content and blog posts
When it comes to social media, there is just one main rule to follow. Be active! That means posting regularly, linking back to your website, engaging with your followers and following others back.
Link back to your website
Engage and interact with others
At the risk of sounding like a broken record, to build strong brand authority you must develop a reputation of trust and expertise within the online community. Google detects this by other sites linking back to your site. You can explore other avenues aside from social media.
Feature on local council websites
Feature on Service Providers sites
Utilise any opportunity to feature on another website
The final piece of advice we discuss is Google My Business. Have you ever Googled something and the businesses appear on the right-hand side column or above the rest of the searches on the Maps? That is Google My Business – a free and powerful way to alert customers to your presence and your website. Check out this video on how to set up a Google My Business account.
It’s time to make your website stand out! These tips will give you all the right tools to start building strong brand authority. You’ll be at the top of a Google Search in no time!