This Girl Can – VIctoria



The Victorian Health Promotion Foundation (VicHealth) is a pioneer in health promotion. We focus on promoting good health and preventing chronic disease. We create and fund world-class interventions, conduct vital research to advance Victoria’s population health and support public campaigns to promote a healthier Victoria.

We work with our partners to champion health for all Victorians – working to keep people healthy, happy and well.


This Girl Can – Victoria campaign

This Girl Can – Victoria celebrates real women giving it a go and getting active no matter how well they do it, how they look or how sweaty they get.

This powerful campaign from VicHealth is designed to encourage, motivate and inspire women to become more active. It’s based on Sport England’s highly successful This Girl Can campaign, which inspired 3.9 million women in England to get active.  Through VicHealth, Australia is the first country to license the world-renowned campaign.

This Girl Can – Victoria is more than a physical activity campaign. This is about empowering women to feel comfortable in their bodies and in public spaces. This is about women getting active whenever, wherever and however they choose – without worrying about being judged.

To find out more about VicHealth and the This Girl Can campaign, visit