{"id":29773,"date":"2023-10-06T00:44:29","date_gmt":"2023-10-05T14:14:29","guid":{"rendered":"https:\/\/www.tennis.com.au\/sa\/?p=29773"},"modified":"2023-10-06T00:44:29","modified_gmt":"2023-10-05T14:14:29","slug":"new-look-tennis-launches-as-participation-ramps-up-across-australia","status":"publish","type":"post","link":"https:\/\/www.tennis.com.au\/sa\/news\/2023\/10\/06\/new-look-tennis-launches-as-participation-ramps-up-across-australia","title":{"rendered":"New look Tennis launches as participation ramps up across Australia"},"content":{"rendered":"

Tennis across Australia is set for the biggest change in years, as programs including\u00a0Hot Shots Tennis<\/a>\u00a0and\u00a0Cardio Tennis<\/a>\u00a0are refreshed and re-designed to appeal to new generations of players along with current participants.<\/p>\n

Both the design and program changes come following more than 12 months of consultation and planning with coaches, parents, kids, players, clubs and event organisers across Australia.<\/p>\n

More than 500 tennis coaches from around Australia, as well as industry experts and researchers, have taken part in the project to redefine the future of national programs, coloured-ball competition and the Tennis masterbrand.<\/p>\n

\u201cAs we head into a huge summer of tennis, we are excited to roll out our new look across the country and get more people playing our great sport,\u201d Tennis Australia Chief Tennis Officer Tom Larner said.<\/p>\n

\u201cFor more than 15 years, Hot Shots Tennis has provided Aussie kids a fun introduction to tennis with a modified format making it easier to play from the first time they pick up a racquet.<\/p>\n

\u201cWe have spent the last 12 months looking at ways to ensure its future success by working with coaches, parents, kids, players, clubs and event organisers around the country to adapt the program to suit today\u2019s kids and their parents.<\/p>\n

\u201cThe new look Hot Shots Tennis program offers greater flexibility and choice with a specific focus on engagement and fun at every stage, age and ability. In addition, the program will now place a bigger emphasis on values and life skills to create good people and good players.\u201d<\/p>\n

Match Play will now be integrated into the Hot Shots Tennis program so that coaches can offer a fun, friendly introduction to competition as part of their regular sessions. The vibrant new-look for Hot Shots Tennis is also designed to broaden its appeal to kids of all ages, especially those at the upper end of the program.<\/p>\n

> Learn more about the new-look Hot Shots Tennis<\/a><\/strong><\/p>\n

In addition to the new look Hot Shots Tennis, a new Coloured Ball Rating has been developed in collaboration with Universal Tennis and coaches around Australia. The rating will help coaches and parents find the right level of competition for their young players as they learn and develop through the Hot Shots Tennis program.<\/p>\n

\u201cWe have also made some exciting updates to the Cardio Tennis program, which will see the launch of four streams \u2013 Lite, Classic, Play and Max \u2013 designed to suit the varying motivations and confidence of participants,\u201d Larner continued.<\/p>\n

> Learn more about the new-look Cardio Tennis<\/a><\/strong><\/p>\n

The flexible framework will include an expanded activity library with a more holistic approach to how coaches can engage and retain people in the sport.<\/p>\n

\u201cOur team is thrilled to deliver these new programs and provide both children and adults more ways to play,\u201d Tennis Australia Head of Programs Rebecca McDonald said.<\/p>\n

\u201cResearch shows that racquet sports can increase life expectancy by almost 10 years and we want to remind everyone that tennis can literally extend your life. We are proud to have adapted and grown our programs and accessibility to the sport to suit today\u2019s changing lifestyles and competence levels of people of all ages.<\/p>\n

\u201cThe innovative Hot Shots Tennis and Cardio Tennis programs are hugely important to the continuity of our sport, the development of players and the building of healthy communities.\u201d<\/p>\n

To bring the new look programs to life, Tennis Australia has been working with the highly regarded brand agency Hulsbosch to revitalise the brand of Tennis in Australia.<\/p>\n

The refreshed Tennis brand connects the different ways to play, including Hot Shots Tennis, Cardio Tennis and more of Tennis Australia\u2019s portfolio of programs.<\/p>\n

\u201cWe want our new look to represent our vision of creating a playful world through tennis in a way that is relevant for today\u2019s audiences and media channels,\u201d Larner explained.<\/p>\n

\u201cThe ultimate goal is to build equity in the brand of Tennis, following the success we have achieved with the AO, to drive growth opportunities and efficiencies.\u201d<\/p>\n

The new system lays the foundation for elevating Tennis as a Masterbrand and leader in today\u2019s sports and recreation landscape.<\/p>\n

Book online, play today:<\/strong>\u00a0Visit\u00a0play.tennis.com.au<\/a>\u00a0to get out on court and have some fun!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tennis across Australia is set for the biggest change in years, as programs including\u00a0Hot Shots Tennis\u00a0and\u00a0Cardio Tennis\u00a0are refreshed and re-designed to appeal to new generations of players along with current participants. Both the design and program changes come following more than 12 months of consultation and planning with coaches, parents, kids, players, clubs and event […]<\/p>\n","protected":false},"author":5736,"featured_media":29774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/posts\/29773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/users\/5736"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/comments?post=29773"}],"version-history":[{"count":0,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/posts\/29773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/media\/29774"}],"wp:attachment":[{"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/media?parent=29773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/categories?post=29773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tennis.com.au\/sa\/wp-json\/wp\/v2\/tags?post=29773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}